It’s time for collective TV Treatment; it’s time for “In Treatment”

Starting from September this year, Macedonian audience will have the opportunity to watch the TV series “In Treatment”, the first Macedonian TV production filmed according to a foreign franchise, produced by KINO OKO.

“For the first time in Macedonia, there is a production of a TV show made according to a foreign franchise with Macedonian casting. We filmed 45 episodes adapted by Macedonian authors and realized by a team of Macedonian TV and Film professionals” says Robert Naskov, the producer of the series.

The drama is revolving around the personal and professional life of a psychologist who treats patients at his clinic five days a week and then seeks psychological treatment for himself. Each episode is focused on the character of one of the patients and their relationship with the main character of the series: A suicidal teenage swimmer; professional soldier who is reconsidering his actions; a woman who has an erotic fixation on the therapist; a married couple who cannot face the burden of parenthood; and the wife of the therapist who is trying to save their marriage in crisis.

The original series “In Treatment” is from Israel and it has been created by Nir Bergman, Ori Sivan and Hagai Levi. Levi is also known for his work in the series „The Affair“, a winner of several Golden Globe awards.

After the success in Israel, in 2008, the American network HBO bought the series franchise and produced three seasons with the renowned actor Gabriel Byrne in the role of the psychotherapist.  The series was immediate success, receiving flattering critical acclaim and several EMI and Golden Globe awards.”

The concept of the show accomplished a global success and there are versions of the show in Canada, Argentina, Brazil, Japan, Czech Republic, Poland and Italy.  In the Balkans, so far there are Romanian, Slovenian, Serbian and Croatian adaptations of the show.

The Macedonian adaptation of the show casts an extraordinary acting team, led by Nikola Ristanovski in the role of the psychotherapist, along with Jelena Jovanova, Amernis Nokshikji, Toni Naumovski, Angela Dimitrova, Dragana Kostadinovska, Visar Vishka and Bedija Begovska.

Looking through the personal spectrum, “In Treatment” displays the collective difficulties of the Macedonian citizens in their everyday lives. The 45 episodes showcase different topics, starting with civil activism and human rights, gender inequality, domestic violence, xenophobia, corruption, freedom of the media, right to sexual orientation, attitude towards children and teenagers in society, tradition compared to modern lifestyle and many other issues.

“This show will provoke people to start talking about everyday problems of the Macedonian citizen, and maybe find answers for their personal dilemmas and questions. I hope that this series will contribute to opening a dialogue on all current issues in our society”, Naskov stated.

A UNIQUE SERIES SUPPORTED BY UNIQUE PROMOTIONAL CAMPAIGN

The TV project is supported by a (un)usual promotional campaign, which introduces the audience with the characters of the show before start of broadcasting, through their FB, Twitter and/or Instagram profiles.

The content shared on these profiles is taken from the characterizations written for each of the roles.  This approach aims at disclosing details and hints that would not usually be available for the viewers.

You can find more details about this project on the official web page www.NaTerapija.mk