The characters around which “In Treatment” revolves are fictitious, but their life stories and challenges they face are real, recognizable, palpable and close to any of us.
Hence, it was completely natural to bring the connection between them and all of us to an even more intimate level, and “bring them to life” in the virtual world, where most of us spend a significant part of our time.
Through the different profiles on different social platforms, including, Facebook, Twitter, Instagram and LinkedIn, we give you the opportunity to get to know them on an even deeper level, discover what they do during the day, what makes them happy, what is annoying them and what goes through their heads while they are in treatment. At the same time, we give out little hints of what may be expected from the next therapy sessions with Dr. Terziev.
The content shared by the characters on their profiles is not random, but carefully developed and based on characterizations which scriptwriters develop for every role in a TV series or a film. In addition to displaying the key traits of a role, characterizations also disclose their detailed biographies and unique life stories. This approach aims at providing content profoundness and disclosing details that would not usually be available to the viewers.